The toughest thing following your favorite blogs on a smartphone is to enter every URL or bookmark and then search bookmark to open a blog. Even when you find this OK, there is no guarantee that the blog you follow have a new post.
Bloglovin is a blessing. Whether you read Tech Crunch, Mashable or The Sartorialist there is no more need to flick with URLs anymore.
With the bloglovin app you just highlight your favorite blogs (they aggregate more than 350 000 blogs, so most likely, what you are looking for is there to be found) and they will appear in an neat flow.
So no more URL. Just open the bloglovin app and browse the feed to read all new posts from all bloggers. This week Bloglovin passed a million users! Keep an eye on this growing phenomenon.